Category Archives: Medical School

Study: Gift bans in medical school affect doctors’ later prescribing patterns

Posted: February 6, 2013 at 7:52 pm

By Chelsea Conaboy, Globe Staff Doctors who attended medical schools that limited gifts to students from pharmaceutical companies -- sponsored lunches, for example -- may be less susceptible to drug marketing, a study published last week in the BMJ found. Researchers from Yale University looked at the prescribing practices of doctors who had attended one of 14 schools that were early adopters of such policies. They looked at how often the physicians prescribed Vyvanse or Invega, two heavily marketed drugs used to treat attention deficit hyperactivity disorder and schizophrenia, over older, similar drugs. Compared with doctors who attended the same schools before the gift ban was in place and peers from other schools, the physicians were less likely to prescribe the two marketed psychotropic drugs. Increasingly, medical schools are sharpening policies prohibiting drug marketing on campus as researchers add to the evidence that it can influence physician attitudes and behavior over the long term. The University of Massachusetts Medical School, for example, enacted a policy in 2008 prohibiting students from accepting gifts from drug and device makers. Harvard Medical School also bans pharmaceutical representatives from visiting campus, and companies cannot sponsor student events. The Yale study found that the counter-effect … Continue reading

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