Arctic Ease® national rollout brings a revolutionary new therapy for treating injury, swelling and pain to consumers …

PHOENIXVILLE, Pa.--(BUSINESS WIRE)--

A revolutionary new way to reduce swelling and inflammation and treat injuries, aches, and pains is now available to CVS/pharmacy customers throughout the country as part of a national rollout of Arctic Ease, (http://www.arcticease.com) an ingenious new compression wrap that cools skin to an optimal healing temperature of just above 59 degrees without ice or refrigeration. Arctic Ease is now available in CVS stores nationwide.

Arctic Ease relies on a proprietary thermodynamic technology that absorbs heat from the body using a patented blend of custom woven cotton substrates, water, and inert materials that remain cool to the touch for an incredible three hours of therapy. The product is as safe as an ice packactually it is safer because it remains just above 59 degrees, the ideal temperature that promotes healing without triggering the bodys own defense mechanisms.

Arctic Ease has been an underground sensation with endurance and performance athletes, their trainers, coaches, and others who understand the value of cryotherapy but are too active to comply with icing regimens that keep them on the sidelines or tied to training tables. Unlike ice bags and cold compresses, Arctic Ease, which is applied like a common compression wrap, can be worn under clothing, while wearing shoes, or when on the go. With patents pending in 70 countries worldwide, Arctic Ease is Generally Recognized as Safe (GRAS) by the U.S. Food and Drug Administration, and unlike menthol-based creams and ointments, which have shown to be ineffective in reducing swelling; it contains nothing that is absorbed through the skin.

A study published in the Winter 2012 issue of The Journal of Special Operations Medicine, a peer-reviewed medical journal, showed that Arctic Ease dramatically reduced pain against a control group, while increasing therapy, and achieving compliance of 86 percent compared to a control group of only 17 percent.

Cool to the Touch with No Refrigeration Required

At first touch, Arctic Ease feels like nothing a trainer, athlete, or baby boomer has ever tried before. Cool and pliable, Arctic Ease immediately soothes and chills, even though it contains no ice, or the chemicals found in reusable ice packs or those that are snapped and cracked to mix toxins that generate cool temperatures. Rather, Arctic Ease cold wraps use the science of heat exchange to draw heat from the body in a natural way that prevents burns or cell damage by remaining just above the 59 degree optimal healing temperature. Doctors and trainers who have used the product see it as a major breakthrough and advancement in technology for therapy compliance.

Even in our advanced world of health care, RICERest, Ice, Compression and Elevationremains the standard of care for sport injury, swelling, and orthopedic damage, says Caroline M. Apovian, M.D.. While ice has its place, the real issue is compliance. Ice is bulky, messy and inconvenient. For most people with busy lifestyles, its impractical. For athletes, it limits mobility and prevents them from getting back to the playing field or court quickly. Arctic Ease overcomes these shortfalls with a product that is safe, natural, and effective, by relying on a never-before available technology that is easy-to-use and is applied in a familiar fashion. In that regard, Arctic Ease fulfills new health care mandates that seek to replace outdated and inconvenient therapies with simpler solutions that offer easy compliance, and new technology to improve outcomes while reducing costs by getting patients healthier, more quickly.

Invented by a Busy Female Executive to Conquer Her Own Injury

Arctic Ease was invented by Carol Forden, whose career in pharmaceutical management was imperiled when she tore her MCL in 2007 and struggled to stay active while wearing a brace and trying to comply with ice therapy. It was simply impossible, she says. My knee would swell on every airline flight I took, causing the brace to tighten uncomfortably. My doctors told me to ice it, but thats impossible at 30,000 feet or with an active lifestyle.

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Arctic Ease® national rollout brings a revolutionary new therapy for treating injury, swelling and pain to consumers ...