BP Healthcare eyes expansion

MALAYSIA'S leading healthcare provider BP Healthcare Group has rebooted its pharmacy operations to grow it into a core revenue earner with expansion into online sales and more value-added services to increase customer traffic and generate new business.

The well-diversified group has two pharmacy enterprises, the first being wholesale BP Pharmacy established in 1995 and the Lovy Pharmacy retail chain launched in February this year that differentiates itself as a modern healthcare partner instead of a typical drug store.

"Lovy Pharmacy and BP Pharmacy will be turned into core businesses for the group. There is immense potential for growth and the timing is right because consumers are more health-conscious and with their busier lifestyles these days, they want to enjoy more convenience," said BP Group deputy chairman Chevy Beh, who is also group finance and investment director.

Lovy Pharmacy is the first in Malaysia to provide customers with free consultations with pharmacist via Webcam. It has many other value-added services such as total wellness programmes, medical check-ups, travel health services, home deliveries, drive-through outlets and medication reminder services.

BP Healthcare has embarked on an aggressive expansion for Lovy Pharmacy by upgrading its existing dispensaries into full-scale pharmacies and recruiting more pharmacists to meet its target of 100 retail stores within the next three years.

Lovy Pharmacy and BP Pharmacy have a comprehensive range of over-the-counter (OTC) drugs, medicines, personal and home care monitoring devices, and nutritional supplements sourced in bulk from over 30 global pharmaceutical giants.

"The economies of scale allow us to set our prices very competitively and make it affordable for our customers. BP Pharmacy is already supplying to more than 4,000 private clinics throughout Malaysia," Beh said.

He said as BP Healthcare already has a comprehensive and well-connected logistics system serving the entire group, it decided to leverage on the advantage to start door-to-door delivery.

With a mere click, customers can place their orders from Lovy Online Pharmacy. While normal delivery is within 24 hours, a fast-track delivery service within three hours is available in Klang Valley and other cities at a small fee.

Customers are also given the option to do self-pick up from the nearest BP and Lovy Pharmacy outlets, thus reducing the hassle of enduring traffic jams or looking for parking space and transportation otherwise.

View post:
BP Healthcare eyes expansion