CVS/pharmacy Adds Tasty Treats to Exclusive Gold Emblem Line

WOONSOCKET, R.I., June 12, 2013 /PRNewswire/ --CVS/pharmacy, America's leading retail pharmacy with more than 7,400 locations nationwide, today announced the newest additions to its recently revamped Gold Emblem line, including the launch of Gold Emblem Select, an assortment of items that celebrate the exceptional in every day food, beverage and snack products. One of the first private brand food lines created by a major drugstore chain, Gold Emblem delivers appetizing, top quality food and snack options the whole family can enjoy. CVS/pharmacy customers can trust Gold Emblem, whether they are looking for sweet treats, salty snacks or thirst-quenching beverages.

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"At CVS/pharmacy, we are committed to meeting our customers' needs and that includes continuing to innovate with our exclusive brands to offer new, high-quality, affordable products we know they'll love," said George Coleman, Vice President of Merchandising, Store Brands and Quality Assurance, CVS/pharmacy. "The new additions to Gold Emblem, including the introduction of Gold Emblem Select, deliver on that promise with delicious flavors and quality ingredients."

Introducing Gold Emblem Select Gold Emblem products bearing the brand new Gold Emblem Select label use premium ingredients, artisanal techniques and distinctive flavors to help make any day a special occasion. Marking the introduction of Gold Emblem Select are its premium ground coffees, which use globally-sourced, 100 percent Arabica raw coffee beans. Each flavor uses coffee beans that are skillfully blended and roasted to bring out their unique flavor characteristics and deliver delicious coffee. Each of the light, medium and dark roast flavors meets the rigorous Gold Emblem standard for quality. Available roasts are:

The premium bagged coffees are now available chain wide along with two single-serve coffee pods that are compatible for use in Keurig and other single-serve coffee makers.

Additionally, new items have been introduced as part of the core Gold Emblem line re-launched earlier this year.

Newest Gold Emblem Snack & Beverage Offerings Gold Emblem continues to deliver great taste, uncompromising quality and unparalleled value for consumers. All new Gold Emblem items are evaluated using a rigorous taste-testing process that includes both an in-house panel and an external third-party panel of professional taste-testers. Gold Emblem products feature key nutritional information on the front of each item's packaging to help shoppers make well-informed choices. Newest items include:

Nearly all of the new options are under $5, and customers are encouraged to use their ExtraCare card when purchasing Gold Emblem products and other food and beverage items, to receive great savings and personalized rewards.

CVS/pharmacy stands behind the quality of all products included in all of its exclusive lines, including Gold Emblem, and offers a 100 percent money-back guarantee to ensure customer satisfaction. Shoppers can find Gold Emblem products in stores and online on CVS.com.

About CVS/pharmacy CVS/pharmacy, the retail division of CVS Caremark Corporation (CVS), is America's leading retail pharmacy with more than 7,400 CVS/pharmacy and Longs Drug stores in the U.S. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available athttp://info.cvscaremark.com.

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CVS/pharmacy Adds Tasty Treats to Exclusive Gold Emblem Line