Sales of slimming products soar as people frantically diet in time for summer

Sales of diet products up 46%, says online pharmacy Largely driven by people who began dieting in January, but who quickly failed, says Chemist Direct Now frantically trying to slim as summer approaches

By Emma Innes

PUBLISHED: 05:29 EST, 15 April 2013 | UPDATED: 05:47 EST, 15 April 2013

Chemist Direct claims that sales of products such as Slimfast and BioBurn have risen by 46 per cent

If you are frantically trying to get in shape for the summer after a failed New Year diet, you are not alone.

An online pharmacy has reported that demand for slimming products has soared in the last month.

Chemist Direct claims that sales of such products were 46 per cent higher in March than they were in January.

Omar El-Gohary, Superintendent Pharmacist at Chemist Direct, said: These are boomerang dieters who with the best intentions started dieting in January, but gave up after a few weeks.

'With summer around the corner, they are now having another go.

The figures come after a survey by weight loss firm XLS-Medical revealed that the vast majority of people fail to stick to their diets for more than five days a week.

See more here:
Sales of slimming products soar as people frantically diet in time for summer