The selling price or list price of a medical device is driven by numerous factors, such as therapy area and complexity of procedure, level of reimbursement, development costs, the number of competing manufacturers, product life cycle, and whether there have been any recent new technology or product launches. In addition, the final selling pricing of medical devices is also impacted by the discounting policy of the manufacturer. Companies such as Opsens apply discounts for their devices based on their internal business strategy, inventory control, and monthly or quarterly sales targets Continue reading
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