It was last fall, and negotiations with the Elmore Sports Group to bring its AA minor league San Antonio baseball franchise to Amarillo were creeping along. Its not that they were at an impasse, but something needed to be done to get talks off high center. Wichita, Kan., with its 400,000 population and serious talks of a $60 million stadium along the Arkansas River, was an inviting suitor. So too was Amarillo, but negotiators on behalf of the citys Local Government Corp. believed they needed a buzz. We had to create an advantage, said Alex Fairly, president of the Fairly Group, a risk management firm whose clients include Dave and D.G. Elmore among many professional and collegiate sports teams and organizations. We needed to do something they just couldnt say no to. It had to be shocking. The plan was to not just tell, but show the Elmores how committed Amarillo was to affiliated minor league baseball and rejoining the Texas League with a new downtown stadium. The plan was to sell all the inventory in the to-be-built $45.5 million stadium. That meant the big-ticket items of suite sponsorships, stadium and field naming rights, and Founders agreements. More than that, … Continue reading
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