Jerrika Hinton took to Instagram to express just how grateful she is. USA TODAY Spoiler alert! The following contains spoilers from Thursday's season finale ofGrey's Anatomy,"Ring of Fire." Another doctor is leaving Grey Sloan Memorial Hospital. In a bombastic finale to the show's 13th season, it was revealed that Dr. Stephanie Edwards (Jerrika Hinton) was alive after last week's cliffhanger, but also that she is leaving the hospital, and the show, after enduring burns during a traumatic night. We'll miss you, Edwards!(Photo: Richard Cartwright, ABC) Last week's episode found a rapist loose in the hospital, who first holds Edwards at knife-point, then sets a fire to attempt to escape the hospital and even takes a young girl hostage. Edwards is able to save the girl but suffers severe burns in the process. In the finale, confined to her hospital bed, Edwards tells her mentorDr. Richard Webber (James Pickens Jr.), "I quit." And though Edwards will be missed, her method of exit is rare on a show known for its tragic deaths. In a goodbye note on her Instagram, Hinton noted how great it was that Edwards got to choose her own path. "I am eternally thankful for five seasons of … Continue reading →

Now Playing Grey's Anatomy Is Spinning Off Into the Fire Department Thirteen seasons in, Grey's Anatomy is still hot -- so hot that it's getting its second spin-off next season focused on Seattle's finest (and probably horniest) firefighters. Details are scarce on the project, but what we do know: It received a straight-to-series order and will debut sometime next year. And in lieu of Shonda Rhimes, Grey's executive producer Stacy McKee will serve as showrunner -- which makes sense since she penned Thursday's fiery Season 13 finale. That's probably what sparked the idea! (#sorrynotsorry) The show's currently untitled, but don't worry, Shondaland, we've got some suggestions for you. Add the new Fall shows to your Watchlist now! 1. Sea(ttle) of Flames Look, anything like Seattle Fire is too easy and Rhimes is going to want to distance herself as much as possible from comparisons to Dick Wolf's One Chicago franchise, which she's already halfway to replicating. Sea(ttle) of Flames covers a lot of territory: The fire element, duh, the city, and the city's wet reputation. I'll refrain from the low-hanging "Why do we need firefighters anyway with the rain?" joke. 2. Scarlett's BlazeThis is ideal if Shondaland wants to continue … Continue reading →

Recently, enterprise-focused Google representatives have been encouraging a metric called Relevance, which is believed to be one of the three main factors that make upQuality Score. Relevance is a metric which evaluates how pertinent your ad creative is to your account structure and keywords. At AdBasis, we have spent Q1 speaking with enterprise-level advertisers about changes being implemented to account structures and to ad units (creative) in order to improve their relevancy scores as recommended by Google. This often means that advertisers need to implement hyper-specific ads to every ad group in their accounts. As a result, we have seen the demand for scaled ad implementations, ad unit management and creative optimization grow dramatically. This article is designed to give you a standard for what your creative should look like within every ad group. Im going to dissect the anatomy of ad structure, showcase some best practices and provide some additional commentary. AdWords accounts are growing larger and larger. I am not talking about overall spend I am talking about the number of campaigns and ad groups within a single AdWords account.Whether youre using Single Keyword Ad Groups (SKAGs) or something close to it, chances are the number of ad … Continue reading →

Every spring the big TV networks mount elaborate stage shows to promote their new seasons to ad buyers, trying to establish the best possible position before beginning talks for all the upcoming commercial time. Some buyers may just as soon skip the spectacle, but networks still consider them a key tool for framing their offering. For NBC Universal, the stakes are some $6 billion in ad commitments that Linda Yaccarino, chairman of advertising sales and client partnerships, will negotiate in the weeks following the presentation. NBC's show at Radio City Music Hall ultimately included 10 confetti cannons, six pyrotechnics cannons and over 100 hours of rehearsal. It left out the planned dancing football players and trampoline artists when John Shea, creative director of the event, cut them at 10 p.m. the night before. Ad Age followed NBC Universal's team for the three months leading up to the annual pitch to see firsthand what it takes to pull it all off. Watch the video for an exclusive behind-the-scenes look. By Jeanine Poggi, Nate Skid and David Hall. See the original post here: Anatomy of an Upfront: Behind the Scenes of NBCU's Road to Radio City - AdAge.com … Continue reading →