San Francisco, CA (PRWEB) January 08, 2015 The real dilemma in consumer genetics today is not only the race to introduce meaningful and actionable products, but the mechanisms used to display and communicate consumer information. The split has shifted to companies supporting the likes of big pharma, medical devices, and for-profit research institutions and companies that are collecting information solely for the use of the consumer. DNA Spectrum is committed to bringing new, innovative, and life-changing products to consumers rather than collecting information to sell to research institutions and for-profit organizations. The company's latest product launch, myDNA Fitness, utilizes customer genetic data to provide fitness recommendations based on specific markers within their genomes. This technology is poised to transform the health industry as a whole, with the actual genetic data itself valuable to third parties looking to use it for both non-profit and for-profit research. This speaks to a larger trend within the genomics industry itself. The race in consumer genetics has shifted to competition between companies protecting information from external sources and companies collecting research for profit. DNA Spectrum reaffirms its commitment to the consumer to provide genetic products solely for the individual gain of the consumer. DNA Spectrum … Continue reading →