Almost a year ago, the Food and Drug Administration ordered 23andMe, the genetics-testing startup, to stop giving customers information about their health risks. Since then, the Mountain View company has been able to continue selling only its other product: information about customers ancestral origins. But the setback, though significant, was far from fatal. Genetic genealogy is quickly becoming a lucrative market of its own. As DNA tests from 23andMe, AncestryDNA, Family Tree DNA and other companies have become more affordable and comprehensive, millions of people are filling in their family trees to an extent that was not possible a decade ago. And no longer is the pastime just for Civil War enthusiasts and that one uncle, observers say. The worldwide $2.3 billion market for genealogy products and services will reach $4.3 billion by 2018, according to the market research firm Global Industry Analysts. Its reached a critical mass, said Blaine Bettinger, an intellectual property attorney and scientist by training who blogs at the Genetic Genealogist. Theres always been many, many genealogists, but not as many of them were embracing DNA. However, once more and more people started testing, the real power of DNA became apparent. The FDA may worry about … Continue reading
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