May 16, 2013 Why do so many sports players and athletes choose to wear the color red when they compete? A new study to be published in Psychological Science, a journal of the Association for Psychological Science, suggests that it may have to do with their testosterone levels. The new study, conducted by psychological scientist Daniel Farrelly of the University of Sunderland and colleagues, demonstrated that males who chose red as their color in a competitive task had higher testosterone levels than other males who chose blue. "The research shows that there is something special about the color red in competition, and that it is associated with our underlying biological systems," says Farrelly. The researchers believe that the link may explain why many sports stars wear red clothing -- Tiger Woods, for example, famously chooses to wear a red shirt on the last day of a major competition. Choosing to wear red "may, unconsciously, signal something about their competitive nature, and it may well be something that affects how their opponents respond," Farrelly explains. Farrelly and colleagues recruited 73 men to participate in the study, and they were unaware of the study's aims. The men were told that they would … Continue reading
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