First Study of Online Conversation about Drug Side Effects Reveals Opportunity to Analyze Social Media to Capture Patient Perceptions of Therapies, Barriers to Adherence Newswise PHILADELPHIA -- In the first study to examine discussion of drug side effects on Internet message boards, researchers from the Perelman School of Medicine at the University of Pennsylvania found that breast cancer survivors taking the commonly prescribed adjuvant therapy known as aromatase inhibitors (AIs) often detailed in these forums troublesome symptoms resulting from the drugs, and they were apt to report discontinuing the treatment or switching to a different drug in the same class. The findings are published online this week in the journal Pharmacoepidemiology and Drug Safety. With 2.5 million breast cancer survivors living in the United States today the largest group of cancer survivors researchers say the findings have broad implications for physician communication with patients about these issues to help to promote proper adherence and inform patient-to-patient discussion online. Both the availability and anonymity provided by message boards and increasingly, other forms of social media such as Twitter and Facebook offer patients a place to voice concerns and connect with an audience of peers in similar situations. This type of social … Continue reading
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