DALLAS and JACKSONVILLE, Fla., March 13, 2012 /PRNewswire/ --U.S. Preventive Medicine today announced a new strategic development collaboration with Qualcomm Life Inc., a wholly owned subsidiary of Qualcomm Incorporated, for functionality enhancements to Macaw, the company's award-winning mobile health & fitness app, as well as for accelerated integration with the numerous wireless devices, monitors and sensors that are part of Qualcomm Life's 2net Platform and wireless health ecosystem. Macaw powered by The Prevention Plan, was launched in December 2011 as a full-feature app combining calorie, nutrition and activity tracking, health assessment, education, and game theory to motivate healthy behaviors. Enabled by Qualcomm Life, Macaw is designed to become the ultimate digital health monitor, integrating with wireless devices, monitors and sensors, as well as other popular health and fitness apps, creating a dashboard of health metrics all in one convenient app. "The mobile health marketplace is exploding with health apps and wireless devices, all providing unprecedented data about a person's individual biometrics and health status. The challenge is that consumers can easily become overwhelmed with data. Through our collaboration with Qualcomm Life and integration with the 2net Platform, we are building Macaw to serve as the ultimate personal health monitor to … Continue reading
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