TAMPA, Fla. The University of South Florida launched its first lab to allow students and faculty members to conduct research on artificial intelligence and study its impact on business.
Rob Hammond, associate professor and director of the Center of Marketing and Sales Innovation in the Muma College of Business, oversees the lab.
The way I think about it is AI is kind of where the Internet was in 1995, and if you think about what was hot in 1995. It was AOL and Yahoo and Web Crawler and things like that. It was much later before we saw Facebook, Google, and Instagram, said Hammond.
Dr. Jill Schiefelbein is a Chief Experience Officer with Render, a company with digital likeness experts.
She completed her doctorate in December at the University of South Florida. She studied behavioral artificial intelligence.
We need to know, will our consumers engage with this technology? Can it be trusted? Can people learn from it? Will they remember information? The results of my study show the answer is absolutely, yes, she said.
She wanted to see if consumers trust video messages delivered by hyper-realistic avatars. She asked participants to watch a video of her and a video of her avatar. She also had them watch a third video which disclosed the use of an avatar.
I took the real me, the avatar of me and the avatar of me that said in the first sentence it is an avatar, said Dr. Schiefelbein.
She used eye-tracking technology and facial expression sensors to monitor participants and their responses as they watched the three videos.
There was a difference between me, the avatar, and the avatar that discloses its an avatar. When its disclosed, you could see biometrically, the persons eyes were moving all over the screen to different portions, whereas in the real human video and the avatar video, the majority of attention was focused just on the faces, she said.
Dr. Schiefelbein found that disclosure is crucial. A majority of viewers had a positive response when they were told in advance of watching the video that it would feature an avatar. She said when the use of the avatar was not disclosed beforehand, the viewers were left assuming it was actually Dr. Schiefelbein. The response became overwhelmingly negative when they learned it was an avatar of herself.
How do we know if something is synthetic, and a big part of that is disclosure? Do you disclose youre using synthetic media or AI? The results say, yes, you should because if you dont and people find out, the consequences to your business are very damaging, she said.
Hammond said there are benefits to using artificial intelligence.
For one, the avatar speaks 28 languages, he said.
What if English isnt your primary language? As a faculty member, I dont speak 28 languages. I might be able to get through some Spanish, but Im not fluent, he said.
Hammond hopes to expand access to the lab by developing more programs at USF. The Behavioral AI Lab is available to researchers from all three campuses.
As educators, how do we get students ready for the world theyre going to live in? I think thats our job, and so bringing this technology, bringing this lab, bringing this opportunity to our students, emerging them in it, getting them exposed to it and learning how it works, how it doesnt work, he said.
Go here to read the rest:
- Arizona creates own deep-fake election hoaxes to prepare for 2024 - POLITICO - December 23rd, 2023 [December 23rd, 2023]
- How to invest in Wall Street's artificial intelligence boom - CNBC - December 23rd, 2023 [December 23rd, 2023]
- TOP 10 reader submissions of 2023 artificial intelligence - Designboom - December 23rd, 2023 [December 23rd, 2023]
- Artificial intelligence workplan to guide use of AI in medicines regulation | European Medicines Agency - European Medicines Agency | - December 23rd, 2023 [December 23rd, 2023]
- At Dallas airport, artificial intelligence is helping reunite travelers with their lost items - CBS News - December 23rd, 2023 [December 23rd, 2023]
- How Leading AI Startup Investors Approached Artificial Intelligence In 2023 - Crunchbase News - December 23rd, 2023 [December 23rd, 2023]
- A turning point: Bill Gates' prediction for 2024 about the future of artificial intelligence - Medium - December 23rd, 2023 [December 23rd, 2023]
- What Is the Philosophy of Artificial Intelligence? From Descartes to Turing - The Collector - December 23rd, 2023 [December 23rd, 2023]
- United Nations Security Council Arria-Formula meeting on Artificial Intelligence - United Nations - December 23rd, 2023 [December 23rd, 2023]
- Governor Murphy and Princeton announce plans to establish an artificial intelligence hub in New Jersey - Princeton University - December 23rd, 2023 [December 23rd, 2023]
- Office of the Governor | Governor Murphy and Princeton University Announce Plans to Establish Artificial Intelligence ... - NJ.gov - December 23rd, 2023 [December 23rd, 2023]
- From Artificial Intelligence To Interest Rate Cuts, Here's How Investors Can Win Big In 2024 - Video - IBD - Investor's Business Daily - December 23rd, 2023 [December 23rd, 2023]
- Can artificial intelligence aid climate solutions in the Middle East? - Al-Monitor - December 23rd, 2023 [December 23rd, 2023]
- Navigating the Artificial Intelligence Revolution in Schools - Future-Ed - December 23rd, 2023 [December 23rd, 2023]
- Education and Artificial Intelligence: Navigating the Path to Transformation - EdSurge - December 23rd, 2023 [December 23rd, 2023]
- Chief Digital, Artificial Intelligence Office to host hackathon in Hawaii - Air Force Link - December 23rd, 2023 [December 23rd, 2023]
- NIST Calls for Information to Support Safe, Secure and Trustworthy Development and Use of Artificial Intelligence | NIST - NIST - December 23rd, 2023 [December 23rd, 2023]
- How to Build Trust in Artificial Intelligence - The Information - December 23rd, 2023 [December 23rd, 2023]
- 2023: The year we played with artificial intelligence and weren't sure what to do about it - Fort Wayne Journal Gazette - December 23rd, 2023 [December 23rd, 2023]
- Artificial intelligence can find your location in photos, worrying privacy experts - NPR - December 23rd, 2023 [December 23rd, 2023]
- Artificial Intelligence Governance in Radiology and the Considerations for Regulation - AuntMinnie - December 23rd, 2023 [December 23rd, 2023]
- Airbnb using artificial intelligence to crack down on New Year's Eve parties - NBC Bay Area - December 23rd, 2023 [December 23rd, 2023]
- Amazon's new Kindle policy requires authors to disclose the use of artificial intelligence - KSL.com - December 31st, 2023 [December 31st, 2023]
- The biggest technology breakthroughs of 2023 - Livescience.com - December 31st, 2023 [December 31st, 2023]
- Using Generative Artificial Intelligence As A Financial Tool - Bankrate.com - December 31st, 2023 [December 31st, 2023]
- AI went mainstream in 2023. It was also the year we started to panic - Euronews - December 31st, 2023 [December 31st, 2023]
- 1 Warren Buffett Artificial Intelligence (AI) Stock That's a Screaming Buy for 2024 - The Motley Fool - December 31st, 2023 [December 31st, 2023]
- Artificial Intelligence: Threat to Humanity. Or Is It? - Medium - December 31st, 2023 [December 31st, 2023]
- Artificial intelligence predicts the influence of microplastics on soil properties - EurekAlert - December 31st, 2023 [December 31st, 2023]
- 1 Artificial intelligence (AI) Stock Down 80% to Buy Hand Over Fist for 2024 - The Motley Fool - December 31st, 2023 [December 31st, 2023]
- Artificial Intelligence: To Do IT or To Buy It? There is the question. - Medium - December 31st, 2023 [December 31st, 2023]
- The Corporate University in the Age of Artificial Intelligence - CounterPunch - December 31st, 2023 [December 31st, 2023]
- Why Are the "Magnificent Seven" So Magnificent? Hint: Artificial Intelligence - The Motley Fool - December 31st, 2023 [December 31st, 2023]
- History Of AI | ILLUMINATION - Medium - December 31st, 2023 [December 31st, 2023]
- The Impact of Artificial Intelligence (AI) on Art and Society - Medriva - December 31st, 2023 [December 31st, 2023]
- AI Assimilation: 7 Stocks Leading in Artificial Intelligence Adoption - InvestorPlace - December 31st, 2023 [December 31st, 2023]
- Michael Cohen Used Artificial Intelligence to Feed Lawyer Bogus Cases - Yahoo! Voices - December 31st, 2023 [December 31st, 2023]
- 1 Artificial Intelligence (AI) Stock Down 58% to Buy Hand Over Fist in 2024 - The Motley Fool - December 31st, 2023 [December 31st, 2023]
- Is artificial intelligence about to free us from the curse of Babel? - New Scientist - December 31st, 2023 [December 31st, 2023]
- Artificial intelligence is improving Nevada's farming operations - The Nevada Independent - December 31st, 2023 [December 31st, 2023]
- Quantitative gait analysis and prediction using artificial intelligence for patients with gait disorders | Scientific Reports - Nature.com - December 31st, 2023 [December 31st, 2023]
- The Role of Artificial Intelligence and Machine Learning in Heart Disease Diagnosis - Medriva - December 31st, 2023 [December 31st, 2023]
- Arguing the Pros and Cons of Artificial Intelligence in Healthcare - HealthITAnalytics.com - December 31st, 2023 [December 31st, 2023]
- Experts discuss AI issues Tuesdays and Thursdays in January - WCF Courier - December 31st, 2023 [December 31st, 2023]
- Nvidia Stock Has This Under-the-Radar Artificial Intelligence (AI) Growth Strategy for 2024 - The Motley Fool - December 31st, 2023 [December 31st, 2023]
- What's Next in Artificial Intelligence? - The New York Times - December 31st, 2023 [December 31st, 2023]
- How Artificial Intelligence Will Change in 2024 The Information - The Information - December 31st, 2023 [December 31st, 2023]
- Michael Cohen Used Fake Cases Cited by A.I. to Seek an End to Court Supervision - The New York Times - December 31st, 2023 [December 31st, 2023]
- AI tools advance Brain Surgery in India - ETHealthWorld - February 4th, 2024 [February 4th, 2024]
- Trump chalks up hand sores to artificial intelligence - Washington Times - February 4th, 2024 [February 4th, 2024]
- Artificial intelligence takes Auto-Tune to a new level - Futurity: Research News - February 4th, 2024 [February 4th, 2024]
- Is Intel About to Announce Exciting Artificial Intelligence (AI) News With OpenAI's CEO? - The Motley Fool - February 4th, 2024 [February 4th, 2024]
- UMF explores The Promises and Perils of Artificial Intelligence with next Public Forum, Feb. 7 - Daily Bulldog - February 4th, 2024 [February 4th, 2024]
- AI: Artificial Intelligence, or perhaps Idiocy? | by Alex Weissel | Feb, 2024 - Medium - February 4th, 2024 [February 4th, 2024]
- Artificial Intelligence Is Making Waves. Here's How To Harness The Power Of AI. - Video - IBD - Investor's Business Daily - February 4th, 2024 [February 4th, 2024]
- Student Opinion: Bard, ChatGPT and Bing AI; Artificial Intelligence at the Tip of Your Fingertips - The Peoples Vanguard of Davis - February 4th, 2024 [February 4th, 2024]
- Hackathon encourages use of artificial intelligence to prevent homelessness in Cincinnati - WCPO 9 Cincinnati - February 4th, 2024 [February 4th, 2024]
- Nvidia Stock Had an Amazing Week -- Here is What Artificial Intelligence (AI) Semiconductor Investors Should Know - The Motley Fool - February 4th, 2024 [February 4th, 2024]
- COMECE on the Artificial Intelligence Act: It does justice to the ethical foundations of the EU - The Catholic Church in the European Union - February 4th, 2024 [February 4th, 2024]
- Hottest Job in Corporate America? The Executive in Charge of A.I. - The New York Times - February 4th, 2024 [February 4th, 2024]
- Jarvis Coffin: Off the Highway Artificial intelligence - Monadnock Ledger Transcript - February 4th, 2024 [February 4th, 2024]
- IMF predicts Artificial Intelligence will affect forty per cent of jobs and make inequality worse. - EU Reporter - February 4th, 2024 [February 4th, 2024]
- AI in healthcare: Israeli expert sheds light on transformative potential - The Jerusalem Post - February 4th, 2024 [February 4th, 2024]
- Artificial Intelligence as Human Resource - The Maritime Executive - February 4th, 2024 [February 4th, 2024]
- Artificial intelligence and black campaigns, the temptation for candidates in the 2024 electoral - Medium - February 4th, 2024 [February 4th, 2024]
- To the World, I Open My Digital Heart: An Echo's Exploration of AI Ethics and Deepest Fears - Medium - February 4th, 2024 [February 4th, 2024]
- Free Speech Zones: What Are Your Thoughts on Artificial Intelligence? - Talon Marks - February 4th, 2024 [February 4th, 2024]
- Unveiling the Future: How Generative AI is Set to Change Our World - Medium - February 4th, 2024 [February 4th, 2024]
- Is this AI? See if you can spot the technology in your everyday life. - The Washington Post - April 4th, 2024 [April 4th, 2024]
- Does AMD Have a Secret Artificial Intelligence (AI) Chip in the Works? - The Motley Fool - April 4th, 2024 [April 4th, 2024]
- Artificial intelligence makes smarter use of seaweed and kelp - EurekAlert - April 4th, 2024 [April 4th, 2024]
- The role of regulatory bodies in safeguarding people from artificial intelligence - iTWire - April 4th, 2024 [April 4th, 2024]
- AI is pervasive. Here's when we'll see its real economic benefits materialize - Fortune - April 4th, 2024 [April 4th, 2024]
- Dr. Scott Brennen of UNC-CH's Center on Technology Policy discusses Artificial Intelligence NC Newsline - NC Newsline - April 4th, 2024 [April 4th, 2024]
- Artificial Intelligence on College Campuses Around the World - WordPress.com - April 4th, 2024 [April 4th, 2024]
- Will A.I. Boost Productivity? Companies Sure Hope So. - The New York Times - April 4th, 2024 [April 4th, 2024]
- When artificial intelligence hallucinates - River Reporter - April 4th, 2024 [April 4th, 2024]
- Maybe We've Got The Artificial Intelligence In Law 'Problem' All Wrong - Above the Law - April 4th, 2024 [April 4th, 2024]
- AI Becomes the Venture Capitalist's Secret Weapon - PYMNTS.com - April 4th, 2024 [April 4th, 2024]
- Tulane receives $2 million gift to establish faculty chair in AI at School of Science and Engineering - Tulane University - April 4th, 2024 [April 4th, 2024]