Nike (NKE) is stepping up its game to meet the needs of people with disabilities. The swoosh brand is expanding and improving its easy-entry footwear system called FlyEase.
One of FlyEases main goals, according to Nike, is to create more hands-free solutions, so the shoesare easier to take off and put on. Some of the features include straps that can be adjusted with one hand, drop-down heels, laceless closing, and the ability to modify the shape of the shoe for different foot shapes and sizes.
Nike has expanded the FlyEase lineup of shoes to 6 models: the Air Jordan 1 FlyEase ($140); Air Zoom UNVRS FlyEase ($160); Womens Air Zoom Pegasus 36 FlyEase ($120); Mens Air Zoom Pegasus 36 FlyEase ($120); LeBron Soldier 13 FlyEase Big Kids ($110); and LeBron Soldier 13 FlyEase (adult) ($140).
Elena Delle Donne #11 of the Washington Mystics wears Nike Air Zoom UNVRS sneakers during warmups before Game Three of the 2019 WNBA Playoff semifinals against the Las Vegas Aces at the Mandalay Bay Events Center on September 22, 2019 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)
The Air Zoom UNVRS FlyEase was inspired by Olympic gold medalist, forward for the Washington Mystics and 2015 WNBA MVP Elena Delle Donne and her sister Lizzie, who has cerebral palsy. The side strap on the shoe features the message, If you have a body, You are an athlete.
FlyEase takes inspiration and insights from athletes of all abilities to drive innovation for all and helps eliminate barriers to play. Were excited to make an impact with solutions where everyone can benefit, said Sandra Carreon-John, senior director at Nike.
Adaptive clothing, or clothing that is designed to meet the needs of people with health conditions and limitations, is a segment of the fashion industry that has largely been ignored by major brands. But according to Coresight Research, the adaptive fashion market is expectedto climb to $349.9 billion by 2023. The Centers for Disease Control and Prevention reports that1 in 4 U.S. adults or 61 million Americans has a physical or cognitive disability that impacts major life activities.
Reggie Wade is a writer for Yahoo Finance. Follow him on Twitter at@ReggieWade.
Read more:
Follow Yahoo Finance onTwitter,Facebook,Instagram,Flipboard,LinkedIn, andreddit.
More:
Nike ramps up adaptive fashion with expanded FlyEase lineup - Yahoo Finance
- Man With Cerebral Palsy Imitates Michael Phelps Rule Yourself Video - SwimSwam - March 24th, 2017 [March 24th, 2017]
- Baby Connor McCue diagnosed with cerebral palsy - months after successful liver transplant - Stoke Sentinel - March 24th, 2017 [March 24th, 2017]
- Fundraiser for local teacher with cerebral palsy takes off - Longview Daily News - March 24th, 2017 [March 24th, 2017]
- Rockford athlete with cerebral palsy trains for IRONMAN World ... - Fox17 - March 24th, 2017 [March 24th, 2017]
- Andrew Spencer: Norwood teen with cerebral palsy found safe after ... - WCPO - March 24th, 2017 [March 24th, 2017]
- I'm Celebrating Cerebral Palsy Awareness Month For the First Time ... - TeenVogue.com - March 24th, 2017 [March 24th, 2017]
- Cerebral palsy Overview - Mayo Clinic - March 24th, 2017 [March 24th, 2017]
- Local 22-year-old girl with Cerebral Palsy to get free chair lift - 13newsnow.com - March 25th, 2017 [March 25th, 2017]
- Missing 13-year-old with cerebral palsy found safe - WLWT.com - WLWT Cincinnati - March 26th, 2017 [March 26th, 2017]
- Cerebral Palsy | The Mighty - March 26th, 2017 [March 26th, 2017]
- Cerebral Palsy Overview - Cerebal Palsy Guidance - March 26th, 2017 [March 26th, 2017]
- Cerebral Palsy Group Support and Resources for Cerebral Palsy - March 26th, 2017 [March 26th, 2017]
- Teen with cerebral palsy earns spot in state finals for track and field - 7News - WSVN-TV - March 27th, 2017 [March 27th, 2017]
- Parma mother of child with Cerebral Palsy gets unexplainable water and sewer bills - newsnet5.com - March 27th, 2017 [March 27th, 2017]
- Living with cerebral palsy - TheChronicleHerald.ca - March 28th, 2017 [March 28th, 2017]
- Cerebral palsy couldn't stop Gillian from finishing eight remarkable races - Belfast Telegraph - March 28th, 2017 [March 28th, 2017]
- Life's Equation Book Signing for National Cerebral Palsy Month - FOX31 Denver - March 28th, 2017 [March 28th, 2017]
- Montrose cerebral palsy sufferer reaches impasse with Angus Council - Montrose Review - March 30th, 2017 [March 30th, 2017]
- Living with cerebral palsy, he's also become 'The Dude': a food critic - MyAJC - March 30th, 2017 [March 30th, 2017]
- uOttawa students engineer foot-controlled TV converter for man with ... - Ottawa Citizen - March 30th, 2017 [March 30th, 2017]
- Cerebral palsy children's home receives a face-lift - Rising Sun Overport - March 30th, 2017 [March 30th, 2017]
- Youngstown news, Taekwondo helps 13-year-old with cerebral palsy - Youngstown Vindicator - March 30th, 2017 [March 30th, 2017]
- Man born with Cerebral Palsy thanks Michael Phelps for teaching ... - WOTV4women.com - March 30th, 2017 [March 30th, 2017]
- Cavs ticket winner gives prize to 10-year-old with cerebral palsy - fox8.com - March 30th, 2017 [March 30th, 2017]
- 12-Year-Old with Cerebral Palsy Meets His 'Hero' John Cena: 'My Heart Melts,' Says Dad - PEOPLE.com - March 31st, 2017 [March 31st, 2017]
- Norfolk family's video of son with cerebral palsy goes viral - 13newsnow.com - March 31st, 2017 [March 31st, 2017]
- Milton Boxer With Cerebral Palsy Remains Undefeated - CBS Boston / WBZ - March 31st, 2017 [March 31st, 2017]
- Chase High hosts Cerebral Palsy Awareness Day | News ... - The Daily Courier - April 1st, 2017 [April 1st, 2017]
- 'That Stroller Is Peyton's Life,' Special Wheelchair Stolen From Girl With Cerebral Palsy - CBS New York - April 1st, 2017 [April 1st, 2017]
- John Cena meets 12-year-old fan with cerebral palsy - My Fox Boston - April 1st, 2017 [April 1st, 2017]
- Cerebral Palsy - Cerebral Palsy - April 1st, 2017 [April 1st, 2017]
- Blazing New Trails: Updates in the Care of Children with Cerebral Palsy - Wayne County Journal Banner - April 2nd, 2017 [April 2nd, 2017]
- Cerebal Palsy An Overview of Symptoms, Causes, and ... - April 2nd, 2017 [April 2nd, 2017]
- John Cena meets 12-year-old fan with cerebral palsy - WPXI Pittsburgh - April 3rd, 2017 [April 3rd, 2017]
- Tri-Cities 12-year-old with cerebral palsy meets his hero, John Cena - WJHL - April 3rd, 2017 [April 3rd, 2017]
- Cord blood stem cells offer promising treatments for Cerebral Palsy - April 4th, 2017 [April 4th, 2017]
- This 3-Year-Old With Cerebral Palsy Is Spreading Awareness In Style - Huffington Post - April 5th, 2017 [April 5th, 2017]
- Govt Urged to Make Special Provision for Children with Cerebral Palsy - THISDAY Newspapers - April 5th, 2017 [April 5th, 2017]
- Topsham student with cerebral palsy launches road race - The Forecaster - April 5th, 2017 [April 5th, 2017]
- Students design 'Chandler's Chariot' for boy with cerebral palsy - WBAL Baltimore - April 5th, 2017 [April 5th, 2017]
- WWE star John Cena surprises young fan with cerebral palsy in heartwarming video - Globalnews.ca - April 5th, 2017 [April 5th, 2017]
- Cerebral Palsy (Center for Cerebral Palsy) | Gillette ... - April 5th, 2017 [April 5th, 2017]
- 'Cerebral palsy will never stop me from being successful' - Evening Telegraph - April 7th, 2017 [April 7th, 2017]
- Otte student proposes cerebral palsy awareness event | Local News ... - Blair Enterprise Publishing - April 7th, 2017 [April 7th, 2017]
- Cobb trampoline park adds events for those with autism, cerebral ... - Atlanta Journal Constitution - April 7th, 2017 [April 7th, 2017]
- The Heart of a Champion: Riverside student battling cerebral palsy gets surprise of a lifetime - San Benito News - April 8th, 2017 [April 8th, 2017]
- Princeton Ethics Professor Defends Woman Convicted of Raping ... - Christian News Network - April 8th, 2017 [April 8th, 2017]
- Nine-year-old cerebral palsy patient is guest of honour at unveiling of Co-op revamp - Nottingham Post - April 8th, 2017 [April 8th, 2017]
- Perth woman with cerebral palsy faces losing driver's licence after 36 years - ABC Online - April 8th, 2017 [April 8th, 2017]
- Cerebral palsy may be linked to birth weight - Independent Online - April 8th, 2017 [April 8th, 2017]
- Cerebral Palsy's Kate Laver tennis invitational - The Desert Sun - April 8th, 2017 [April 8th, 2017]
- Gurgaon: Doctors come together to treat Cerebral Palsy in children ... - Hindustan Times - April 11th, 2017 [April 11th, 2017]
- Teen takes best friend with Cerebral Palsy to prom - Story | WNYW - Fox5NY - April 11th, 2017 [April 11th, 2017]
- No compensation for girl left with cerebral palsy in 'tragic' home birth ... - Echo - April 11th, 2017 [April 11th, 2017]
- No compensation for girl left with cerebral palsy in 'tragic' home birth as top judge rules midwives 'could not have ... - Echo - April 11th, 2017 [April 11th, 2017]
- Man with cerebral palsy is memorable in more ways than 1 ... - Washington Times - April 12th, 2017 [April 12th, 2017]
- White Sox announcer gives play-by-play on finding success with ... - CNN - April 15th, 2017 [April 15th, 2017]
- Grandmother takes on epic Everest trek for grandson with cerebral palsy - Taranaki Daily News - April 15th, 2017 [April 15th, 2017]
- Rare surgery helps kids with cerebral palsy walk - KHOU - April 15th, 2017 [April 15th, 2017]
- Princeton Ethics Professor Defends Woman Convicted of Raping Man With Cerebral Palsy - GOPUSA - April 16th, 2017 [April 16th, 2017]
- Parents promote partial OHIP funded life changing cerebral palsy U.S. surgery - insideTORONTO.com - April 16th, 2017 [April 16th, 2017]
- Cerebral palsy girl Molly Grace helped in Facebook appeal - BBC ... - BBC News - April 16th, 2017 [April 16th, 2017]
- Students create cerebral palsy toothbrush - Bangalore Mirror - April 18th, 2017 [April 18th, 2017]
- Dad's Facebook Appeal To Find Feeding Tube For Daughter With Cerebral Palsy Is Huge Success - Huffington Post UK - April 18th, 2017 [April 18th, 2017]
- Cerebral Palsy can't stop me from surfing - News24 - April 18th, 2017 [April 18th, 2017]
- Heartland man with cerebral palsy inspires others in his quest to walk - WOWT - April 19th, 2017 [April 19th, 2017]
- Derby-themed party races to help cure cerebral palsy - MDJOnline.com - April 19th, 2017 [April 19th, 2017]
- Five-year-old with cerebral palsy making strides thanks to surgery in Ohio - WKEF ABC 22 - April 20th, 2017 [April 20th, 2017]
- Greek Week Raises Over $50,000 for Cerebral Palsy Awareness - University of Miami - April 21st, 2017 [April 21st, 2017]
- 5-year-old girl with cerebral palsy takes her first steps thanks to miracle surgery - AOL - April 21st, 2017 [April 21st, 2017]
- Wellington Rotary Club to post Outrun Cerebral Palsy 5K - Palm Beach Post (blog) - April 21st, 2017 [April 21st, 2017]
- Surgical Procedure Can Reduce Pain, Improve Mobility For Children With Cerebral Palsy - CBS New York - April 21st, 2017 [April 21st, 2017]
- Amazing Women Series: Mother in 'constant awe' of triplets - Canadian Jewish News (blog) - April 24th, 2017 [April 24th, 2017]
- 1st annual Madoc walk for cerebral palsy - www.insidebelleville.com/ - April 24th, 2017 [April 24th, 2017]
- Willard senior with cerebral palsy to compete in national speech tournament - Springfield News-Leader - April 26th, 2017 [April 26th, 2017]
- Meet Dr Amitabh Mehrotra, who defeated cerebral palsy to start a school for children with disabilities in Lucknow - YourStory.com - April 26th, 2017 [April 26th, 2017]
- Watch Marijuana Help This Girl With Cerebral Palsy And Autism - The Fresh Toast - April 26th, 2017 [April 26th, 2017]
- Young N. Idaho inventors adapt car for child with cerebral palsy ... - KTVB - April 27th, 2017 [April 27th, 2017]
- Patrick Barden set to complete London marathon with cerebral palsy - Metro - April 27th, 2017 [April 27th, 2017]
- Cerebral Palsy sufferer, Patrick Barden, from Shorne, completes London Marathon - Kent Online - April 30th, 2017 [April 30th, 2017]