The samebillionaireswho paid $550 million to buy the Milwaukee Bucks in Aprilhave reportedly hired an expert to use emotion metrics and neuroscience tools to help bolster the team by analyzing playersfacial expressions. This is was first reported not in the Onion, but the New York Times. The experts name is Dan Hill, and he was originally brought on by Bucks owners Wesley Edens and Marc Lasry as a facial coding expert toread the expressions of possible recruits anddecide who had the right emotional attributes and attitude for the team. Hill apparently impressed Bucks management so much that they asked him to stay on to evaluate the chemistry between players for the rest of the season. I look for quick, micro-expressions and instances of the say/feel gap said this, but felt that to guard clients against what I call speed bumps: hidden objections that keep a person from buying, if not recognized and addressed, Hill told to the Times about his methods, which are said to bolster more traditional evaluations of players, such as analytics. We spend quite a bit of time evaluating the players as basketball players and analytically, Bucks assistant general manager David Morway told the Times. But the … Continue reading
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