Wearable Tech in Healthcare: Smart Medical Devices & Trends in 2023 – eMarketer

Posted: Published on March 23rd, 2024

This post was added by Dr Simmons

Table of Contents

Executive Summary

The smart wearables market is growing older.

Smart wearables lag other connected devices in users.

Hearables outnumber smart wearables.

Smart wearable users gravitate toward smartwatches.

Apple dominates wearables.

Google takes aim at Apple Watch.

Fitness remains the primary use case for wearables.

As AR and VR grow, wearables will diversify.

How can media and marketers capitalize on the changing wearables market?

Sources

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Wearable Tech in Healthcare: Smart Medical Devices & Trends in 2023 - eMarketer

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